My sister in law is starting a small interior styling business in Dubai and I am helping her with the boring side, which somehow includes the logo. Her first project was our own place. My brother and I bought a townhouse there in July after a month of comparing listings on https://emirates.estate/ with her sitting next to us, and she furnished it from empty rooms in six weeks.

Now she wants a brand that looks calm and a bit premium without paying an agency yet. We are playing with Canva templates: sand and dark green, one serif font, nothing else.

Question for people who build brands for a living: is a template good enough for the first year, or should she pay a designer from day one?