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Using Canva To Brand Your Business

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Building a Canva brand kit for a small towel shop

I sell hand woven peshtemal towels online, small shop, mostly to Germany and the UK. This winter I move my packing table from Izmir to our new flat in Kalkan, so I want to redo the brand at the same time. My Canva plan so far:


  • colours from the view: two blues of the bay, one sand, one white

  • one serif font for the name, one clean sans for prices

  • product photos on the balcony at 9 in the morning, the light is soft then

  • the flat itself we found on https://turk.estate/en/ and I took the first test photos there before we even signed

  • a simple template for Instagram stories with the weekly new colours


What I still can't decide: should the logo stay my handwriting, or is a typed logo more professional for a shop that wants to grow? For now the handwriting is on the test labels, and my mother likes it.

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